Which of the following best describes qualitative analysis?

Qualitative analysis is best described as a subjective assessment of non-numeric information. This type of analysis focuses on understanding concepts, thoughts, or experiences, often exploring the reasons behind human behavior and motivations. It uses methods such as interviews, open-ended surveys, and focus groups to gather insights that provide a deeper understanding of a phenomenon.

The qualitative approach is particularly valuable in business analysis because it allows professionals to capture rich, detailed narratives and perspectives that numbers alone might not convey. By emphasizing context, emotions, and the meanings people attribute to their experiences, qualitative analysis enables businesses to make informed decisions based on a comprehensive understanding of their customers and market dynamics.

In contrast, assessments based on numerical data or statistical analysis reflect quantitative approaches, which prioritize measurable metrics over contextual insights. Objective observation pertains more to systematic data collection that expects to minimize biases, while statistical analysis focuses on numerical trends and correlations, further distinguishing it from the inherently subjective nature of qualitative analysis.