What is the purpose of a business case?

The purpose of a business case is to justify the investment in a project based on its expected benefits. A business case provides a structured way to analyze potential projects and their outcomes, presenting a clear rationale for proceeding with the proposed solution. It typically includes an assessment of the costs, benefits, risks, and potential returns on investment, helping stakeholders understand why a project should be undertaken.

By clearly articulating the reasons for the project, a business case aids decision-makers in evaluating whether to allocate resources and proceed with the initiative. It serves as a critical tool in ensuring that projects align with the organization's strategic goals and objectives, ultimately guiding investment decisions based on value rather than just cost.